Where U From?

Up West: Anything past Summerside, essentially. The area gets a bad rap in some circles, but it's actually quite lovely. Lots of beaches. Lots of scenic countryside. Lots of four-wheelers. Like... Lots. What else... Wind mills. Irish moss. The Tignish Co-op. I hear there is a bakery in Alberton that's quite nice. Oh, and a weed store now in O'Leary.

In any case, great news: We can now embroider hats in Canada.

Designed on the Island. Embroidered in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we have partnered with a Canadian company to produce your hat.

Each hat is embroidered when you order it - you won't find these hats in any stores.

Comfortable. Ethical. Better for the planet.

Your hat comes from a producer, Yupoong/Flexfit, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

The classic, unstructured dad cap is perfect for any collection (or head). Available in one adjustable size, this had fits like a well-loved favourite. And it will become a favourite - these hats last. Made from 100% cotton chino twill.